Thursday, 25 July 2013

E-books and frugal times

According to The Bookseller yesterday, Nielsen predicts that e-book sales will out-strip print sales by 2014. But as e-books sell on average for less than print books revenue is also likely to be down.

Debbie Young ( in her excellent book Sell Your Books!, confesses that since she acquired her e-book reader, many of the e-books she has bought have been impulse buys.

A friend who works in the cosmetic industry always maintains that an economic downturn has less impact on sales than one might suppose. Feedback suggests that a customer sees spending a few pounds on a lipstick as a 'treat' to cheer themselves up.

Perhaps this rationale is working for e-books too!

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